About Kavi The Poetry-Art Project

At Kavi The Poetry-Art Project, we are proud pioneers of one of India’s first sustainability revolutions through innovative glass bottle upcycling. With over 1 million bottles transformed to date, we are driving a triple impact: reducing landfill waste, generating sustainable livelihoods, and fostering a circular economy to shape a greener tomorrow.

Founded with no prior business experience, our journey began with a humble investment of just ₹2000. The three co-founders—Madhuri, Soumya, and Amit – took their first steps toward building Kavi in 2012. A Facebook page showcasing a handful of handcrafted creations was launched within days, marking the beginning of an inspiring entrepreneurial adventure.

Starting out in a modest 10x10-foot room, Kavi quickly gained traction through word-of-mouth trust and love. Within months of its inception, the overwhelming response from customers gave shape to our vision. From the outset, our mission was clear: to combine the causes of environmental conservation and artistic expression with social entrepreneurship. Kavi set out to inspire young, urban communities to adopt a more conscious and sustainable lifestyle.

Our efforts were soon embraced by environmentally conscious consumers, cultural creators, and active connoisseurs of art and sustainability. By 2018, Kavi The Poetry-Art Project was officially brought under the label of Powershot India Private Limited, cementing its place as a unique brand in the sustainable gifting space.

Today, Kavi is a family of over 200 ragpickers, engaging individuals from various socio-economic backgrounds and integrating them into our mission of sustainable development. From scrap dealers and laborers to women’s groups, we provide opportunities for grassroots communities to thrive as stakeholders in our growth.

Our creations reflect a conscious effort to move beyond mass-produced factory designs. We work with four key materials – cork, waste bottles, seed paper, and reclaimed wood – to craft distinctive recycled gifting products. These are available for corporate gifting as well as through retail platforms, both online and offline.

Thanks to our innovative approach, Kavi was featured in the Limca Book of Records in 2015. Over the years, we have proudly collaborated with renowned brands like Corona India, Absolut India, Reliance, Bajaj Capital, DLF, Tata Communications, Sula, HDFC Bank, Grand Hyatt Goa, Salesforce, Sarva Yoga, and Diva Yoga (owned by Malaika Arora and Jennifer Lopez).

We specialize in creating fully customizable products, from colors and designs to logos, tailored for bulk and wholesale orders at discounted rates for resale. At Kavi, every product tells a story of sustainability, creativity, and a commitment to a better future.